Growth & Paid Search
You're spending on Google Ads every month and you can't tell if it's actually working.
Most Google Ads accounts that plateau get told to expand reach and broaden match types. That’s usually the wrong move. I look at what’s actually driving results, then narrow the account down to the highest-intent, highest-margin traffic instead of spreading the same budget thinner.
That means campaign architecture, buying-intent keyword strategy, service-specific landing pages instead of one homepage trying to say everything, and conversion tracking that actually holds up. I stay on the account long enough to have real data, then optimize from there.
This works well if you’re already running paid search and want a system you can read yourself, not a dashboard someone else manages for you. It’s not the right fit if you’re after a media-buying retainer, or if what you actually want is broader reach instead of a narrower, higher-margin funnel.
Quoted based on scope, context, and time horizon. Proof: ecm heating cooling.