SLC Innovation Hub: Digital Strategy

SLC Innovation Hub needed a way to position itself as a bridge between students, faculty, and community, and its social presence hadn’t caught up to that ambition.

I analysed internal surveys and researched comparable spaces to build a value proposition around that bridging role, then introduced LinkedIn as a channel the Hub hadn’t used before. I rebranded and refined the Hub’s service offerings, and created Hub Highlights, a monthly storytelling campaign that gave the Hub a consistent voice instead of one-off posts.

LinkedIn following grew from 10 to 800 in eight months, with a 10% average engagement rate. Website traffic increased 15% over the same period.